|Anrducha Waddington (Director)|
Andrucha Waddington, 35 years old, is one of the biggest names in the new generation of Brazilian cinema. Partner in the production company Conspiração Filmes since 1996, his first feature films as director were Gêmeas (1999), which won Best Picture (popular jury) at the Brasília Festival, and Eu Tu Eles (2000), official selection (Un Certain Regard screenings) at the Cannes Film Festival, and Best Picture at the Karlovy Vary, Havana and Cartagena Festivals. He directed Viva São João, a documentary about the country festivities in the Northeast of Brazil, released in 2002, and Outros Bárbaros, a record of the reencounter of Caetano Veloso, Maria Bethânia, Gilberto Gil and Gal Costa, 20 years after the famous show in Canecão concert hall. This show was released on DVD at the end of 2004. The House of Sand is his third fictional feature film.
Award-winner at the advertising festivals of Cannes and New York, Andrucha is one of the most sought-after directors of commercials in Brazil. “Volkswagen Vestibular”, was awarded with the Best of Adage.com Ad of the Week in 2002; he received the award “El Ojo de Iberoamericana 2002”, for directing “Pepsi Reverência”.
He has directed international campaigns for Reebok, Pepsi Cola, Gatorade, Sustagem and Piz Buim. In Brazil, he has worked for Ambev, Penalty, Coca- Cola, Grendene, Brahma, Rider and Nívea. He is Brazil’s director of music videos with the most awards, for his work with artists such as Paralamas do Sucesso, Skank, Arnaldo Antunes, Djavan, Caetano Veloso and Marina. For TV he has directed musical specials for Gilberto Gil and Paralamas do Sucesso.
He began his career in cinema assisting great directors like Cacá Diegues (Dias Melhores Virão), Hector Babenco (At Play in the Fields of the Lord) and Walter Salles (A Grande Arte).